Yes, We Do Brazilian Blowout — Properly

Yes, Canterbury & Co. offers Brazilian Blowout in Fort Myers — properly, meaning by a stylist the brand has formally certified: Ashleigh Maki. It’s one of the few services guests ask for by name before they’ve even sat down, so this post covers what you’re actually asking for when you ask for it.

Why people ask for it by name

Brazilian Blowout calls itself the most popular smoothing treatment in the world, and whatever you make of superlatives, the name recognition is real. Guests don’t ask for “a smoothing service” — they ask for a Brazilian Blowout, usually because a friend has one and their hair looks suspiciously calm in July.

What does the brand say it does? In Brazilian Blowout’s own description, the treatment works by fortifying each strand with essential amino acids, leaving hair frizz-free, shiny, and effortlessly manageable — and, per the brand, it can improve the health of color-treated and highlighted hair. Those are the brand’s claims, not ours, and that’s exactly how we think a salon should present them: attributed, so you know whose promise you’re holding us to.

What “properly” means

Brazilian Blowout doesn’t let just anyone perform its treatment. The brand runs a formal certification program — in-person and virtual training — and even maintains a stylist locator so clients can find certified professionals. That’s the standard we hold ourselves to: at Canterbury & Co., Brazilian Blowout services are performed by Ashleigh Maki, our Brazilian Blowout–certified Advanced Stylist. She’s on our Team page, listed with the certification by name — because “certified” should be checkable, not decorative.

The consultation-first bit

Here’s where we’re honest at the risk of talking you out of something: Brazilian Blowout is one of three smoothing systems we offer, each with its own certified stylists, alongside Wella’s Pro+ SmoothFiller and Keratin Complex. They’re different systems that suit different hair, and the guest who walks in asking for one sometimes walks out better served by another. We’ve written a plain-English comparison of all three if you’d like to see how we choose.

So when you book, we’ll start the way every service here starts — with an unhurried consultation — and a look at how it compares with the other two systems we carry: your hair’s history, your texture, your routine, and what Florida humidity does to it between the car and the front door. If Brazilian Blowout is the right answer, you’ll get it done properly. If something else would serve you better, we’ll say so.

Book online and mention Brazilian Blowout — or just tell us what you want your hair to do, and let the consultation take it from there.